Privacy Policy

Website: www.liveatfranklin.com
Last Updated: February 2026

1. Introduction

Franklin Communities (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit www.liveatfranklin.com and use services connected to this website.

By using our website, you consent to the practices described in this policy.

2. Information We Collect

a. Information You Provide

When you engage with our site or services, you may voluntarily submit personal information, including but not limited to:

  • Name

  • Email address

  • Phone number

  • Housing application data

  • Information submitted through contact forms or portal links

  • Feedback and reviews submitted through applications such as Birdeye

  • Any other details you provide during interactions with our website or third-party tools

b. Automatically Collected Information

We may automatically collect information regarding your interaction with the website and services for analytics, performance, and service delivery. This includes:

  • IP address and anonymized identifiers

  • Device, browser type, operating system

  • Pages viewed and time spent on the site

  • Click paths and referral sources

We use tools such as Google Analytics for anonymized usage data.

If you engage with embedded third-party tools (such as Birdeye’s review or messaging features), those services may also collect interaction and usage data in accordance with their privacy practices.

3. Third-Party Services We Use

Our website may integrate or link to services provided by third parties. These services may collect and process your personal information under their own privacy terms. Below are the key services we use that may affect how data is collected and processed:

a. Birdeye

We use Birdeye for reviews, surveys, messaging, reputation management, and related customer experience functions. When you interact with Birdeye-powered features:

  • Birdeye may collect personal contact information, browser/usage data, and analytics information to provide services.

  • Birdeye does not sell or rent your personal information.

  • Birdeye may use third-party service providers to support service delivery, analytics, and improvement.

  • Birdeye may place cookies and similar tracking technologies for service functionality and analytics.

To understand how Birdeye collects, uses, shares, and protects data, please review Birdeye’s Privacy Policy at: https://birdeye.com/privacy/

b. AppFolio

Our site links to and interacts with services provided by AppFolio, which hosts leasing, application, resident portal, or other property management functionality. AppFolio may collect, process, and use personal information as part of those services, including but not limited to:

  • Information you directly provide when using AppFolio services

  • Usage and device information when you interact with AppFolio sites or apps

  • Sensitive identifiers when required for applications, leasing, identity verification, or background checks

  • Payment information as needed for transaction services

AppFolio’s privacy practices include collecting personal and usage data, sharing information with service providers, and maintaining data in accordance with applicable laws.

To understand AppFolio’s practices in detail, please see: https://www.appfolio.com/privacy

c. Perq

We use Perq technology for lead engagement, conversions, and marketing tools. When you interact with Perq-powered features through our website:

  • Perq may collect information you provide (such as name, email, phone number) directly through lead forms.

  • Perq may collect usage data and device information to deliver and improve its services.

  • Perq’s privacy practices govern how it handles personal information collected through its software.

To understand Perq’s data collection, use, and disclosure practices, see Perq’s Privacy Policy at:
https://policies.perq.com/privacy-policy.html

4. How We Use Your Information

We may use the information we collect to:

  • Respond to inquiries, service requests, or follow-ups

  • Facilitate applications, leasing, and resident services

  • Improve website performance and user experience

  • Monitor usage patterns for analytics and internal analysis

  • Manage reviews and feedback through tools such as Birdeye

  • Facilitate service delivery through AppFolio platforms

5. Use of Cookies and Similar Technologies

Our site uses cookies, including those from:

  • Google Analytics

  • Birdeye tools and widgets

  • AppFolio services

These cookies help:

  • Enable essential website functionality

  • Collect analytics data

  • Manage embedded third-party features

You can manage or disable cookies through your browser settings, though some features may not function fully if cookies are disabled.

6. Sharing Your Information

We do not sell your personal information for profit. We may share data with:

  • Third-party service providers (e.g., AppFolio, Birdeye, analytics providers)

  • Legal authorities when required by law

  • Business partners who help facilitate site functions

  • Service providers acting on our behalf

Third-party providers are bound by their own privacy practices and contractual obligations to protect your data.

7. Data Security

We implement reasonable technical and organizational safeguards to protect personal information from unauthorized access, misuse, alteration, or destruction. No system is completely secure, but we strive to adopt industry-standard protections.

8. Children’s Privacy

Our website is not intended for individuals under age 13. We do not knowingly collect information from children under 13.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access information we hold about you

  • Request correction or deletion of your personal data

  • Opt out of tracking or analytics collection

To exercise these rights, contact us using the information below.

10. Policy Changes

We may update this Privacy Policy as needed. Changes will be posted on this page with a new “Last Updated” date.

11. Contact Us

Franklin Communities
835 Mix Avenue #T5
Hamden, CT 06514
(203) 288-5327